EVENT PLANNING 101: When you create a non-traditional marketing approach, your efforts can’t be traditional. For example, we devised a plan incorporating protesters with sandwich boards, free coffee, and generic T-shirts.
There is a misconception that Salt Lake is dry and dull.
To dispel those beliefs, Love Communications created an amazing and unique campaign for Visit Salt Lake: theresnothingtodoinsaltlake.com. I coordinated the launch of the campaign in far off Detroit, Michigan.
At 5 am, we are already packed in COBO conference center, guerillas ready to begin our guerilla marketing tactics. First, we applied hundreds of clings on doors, elevators, escalators, walls and bathroom mirrors. Then, coffee and water stations opened, people placing orders and receiving cups that read, simply and only: theresnothingtodoinsaltlake.com. Napkins mirroring the cups were placed at all the food outlets.
When the crowd was at its largest and most caffeinated, “protesters” wearing sandwich boards entered and happily walked around the conference center. Their sandwich boards? What else? Obviously: theresnothingtodoinsaltlake.com!